Content Intelligence: How to Use AI to Power Your Content Strategy
When I changed careers from classroom teacher to content writer and editor, I little suspected the AI revolution that was about to take place. In just two years, 74% of marketers are now using AI in their roles. While many questions about AI still remain unanswered, I’ve discovered that content intelligence can be a game-changer […]
Professional Bio Examples: 29 Work Bios I Keep in My Back Pocket for Inspo [+ Templates]
As a marketer, my professional bio is the best way to, well, market myself. From generalist to content strategist and agency to enterprise, my role has changed a lot over the last (almost) eight years. And my professional bio has to keep up. Even though I can admit I don’t always feel like rewriting it. […]
9 Advertising Trends to Watch in 2025 [New Data + Expert Insights]
Advertising is an ever-changing beast — with those on ad and marketing teams working hard to stay ahead of trends.
How to Build Your First Marketing Strategy: Steps & Secrets I Teach My Clients
As a marketer who’s been in the business, I’ve noticed something interesting: when people think of “marketing,” they often picture those flashy Super Bowl commercials or massive Times Square billboards. But marketing is so much more accessible than that. I’ve seen businesses of all sizes succeed with smart, budget-friendly marketing strategies. The key to getting […]