The Sustainability Mandate: How Sustainable Marketing Drives Customer Loyalty & Other Proven Benefits
Consumers increasingly care about sustainability, and sustainable marketing practices are your vehicle for connection. Consumers value sustainability so much they’re willing to pay 9.7% more for sustainable products. HubSpot’s State of Consumer Trends report also found that buyers take a company’s environmental impact, DEI commitment, and ethical production practices when purchasing from a company. But […]
Anatomy of a Facebook Ad: How to Create Scroll-Stopping Campaigns [+ Examples]
Let’s be honest: advertising on Facebook successfully is not easy. Its power to attract and close customers for pretty much any industry is undeniable, but that’s only if you know how to navigate and optimize the anatomy of a Facebook Ad.
How the Eisenhower Matrix Can Keep Your Projects on Track [My Experience]
In my early days as a solopreneur, I often drowned in an endless list of tasks (more often than I’d like.) Every item on my to-do list felt urgent, and I was constantly pulled in different directions. Yet, by the end of each day, I felt like the most critical stuff remained unattended. To put […]
How to Create a QR Code in 5 Easy Steps
A few years back, I remember walking into my favorite pastry shop and effortlessly flipping through a glossy, laminated menu before ordering. Now, every time I dine out, I’m handed a table tent instructing me to scan a QR code with my phone to browse the menu. And it’s not just restaurants — many shops, […]