CPG Design: A Look at Viral Trends + Real-World Examples & Strategies
Graza. Fishwife. Brightland. These brands represent some of my favorite CPG designs. Marked by bright colors, bold fonts, and creative illustrations, this style of packaging is now moving beyond specialty stores and into big retail aisles. “If you walk into almost every major retail chain grocery store in the U.S., there would be at least […]
How I Built a $75M Newsletter: My Top Tips to Make Yours Impactful in 2025
I started Morning Brew during my senior year at the University of Michigan while helping students prepare for job interviews.
How to Boost a Post on Social Media [Instagram, Facebook, and Twitter]
I remember the first time I tried social media boosting. It was back when I was testing the social media marketing waters by building a presence on Facebook, Instagram, and Twitter to help grow my blog. As a noob marketer — and still to this day, honestly — I’d test out new concepts on my […]
Be Mine: A Brief History of Valentine's Day Marketing
When I was in grade school, Valentine’s Day was one of my favorite holidays. There were cards. There was the possibility that your crush actually liked you back. And, there was the chocolate — so much chocolate. Little did I know that the roots of this holiday bore little-to-no resemblance to my childhood experience of […]
Is AI-Generated Content Good for SEO?: 300+ Web Strategists Weigh In
AI content SEO” is one of those terms we’ve all Googled at some point since AI became part of our workflow. No doubt it’s great for marketers — it makes us faster — but does it hurt our rankings? To what degree? We all want to know, but there’s no simple “yes” or “no” answer. […]
I Tested Different Social Media Content Calendar Tools — Here’s How They Performed
What do cross-country road trips, wedding speeches, and social media marketing have in common? Planning. I definitely can’t help you with your road trip or wedding speech (sorry), but I can help you create a social media content calendar to organize your next marketing campaign.