7 Essential Landing Page Elements You Need to Have
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.
How to Launch a Successful Email Marketing Campaign: Tips + Data from an Email Marketer
At the start of my marketing career, I managed two small email lists — one for my beauty blog and another for a literary magazine — and this experience was my first ample glimpse into growing a business. This email marketing guide stems from those early days, when I quickly discovered why marketers are so […]
I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With […]