What is a DSP? A Full Breakdown of Demand-Side Platforms for Marketers
As a marketer, I’m no stranger to ad managers like Google Ads and Meta Ads. However, I was interested to learn that there’s a third option for ad buying: demand-side platforms (DSP). What is a DSP, you ask? These tools are essentially an automated way to purchase and manage your online ads. If you’re like […]
The 12 Best Free Flowchart Templates [+ Examples]
During my time at university, I used flowcharts to map out my research processes so they could be clearly understood and repeated during peer review. Lately, I’ve been using flowchart templates to organize an instructional book on floral design. Today, I’ll be exploring flowcharts as they pertain to the business sector. Flowchart templates help people […]
45 Video Marketing Statistics for 2025 [New Data]
Recent video marketing statistics show that visual storytelling wins. Video is an increasingly powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects. I personally like the storytelling, relatability, and brevity of video content. To help you leverage video in your marketing, I’ve gathered new video […]