My Go-To Copywriting Templates, As a Marketer With 20 Years of Experience

Whenever I ask any marketer or copywriting expert about their writing process, I find there’s no specific process they follow and few copywriting templates to guide them. While this is partly due to natural variation in everyone’s creative process, copywriting best practices vary based on your audience, purpose, and format — not to mention year, […]

Digital Marketing: Everything You Need to Know to Get It Right

As a millennial marketer, I can tell you quite a bit about the internet — we practically grew up together. Nowadays, the internet and marketing go hand in hand, so you need to know what digital marketing is and how to use it if you want to meet your audiences where they’re at — online. […]