How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer
Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google rolls out, understanding how to find and target the right keywords is non-negotiable if you want your content to rank. If you’re an inbound marketer trying to get your site in front of the right […]
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online […]
Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Ecommerce journeys may be faster than typical B2B buying cycles, but they still involve multiple customer touch points. Understanding the stages of your buyer’s journey […]