The 7 Types of Social Media and Pros & Cons of Each (Research)
As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar. On top of that, as a millennial who grew up online, this isn’t just what I do — […]
What Is a Competitive Analysis — and How Do You Conduct One?
Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with global brands. A competitive analysis report is the key to understanding your brand’s position in the market. Its purpose is to map competitors’ strengths and weaknesses, identify your own, and discover growth opportunities for your […]
29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you […]