40+ buyer persona questions I ask to unlock better marketing results
I once launched a campaign that I thought was airtight. We had crisp messaging, strong visuals, and clear calls to action. But when results started coming in, everything underperformed — clicks, leads, pipeline. We’d missed the mark.
4 best CRMs for oil and gas businesses in 2025
The oil and gas industry faces unique challenges that standard business software often can’t address. From managing complex, multi-year drilling projects to tracking equipment across remote locations, energy companies need specialized tools to stay competitive. Customer relationship management (CRM) systems designed for oil and gas operations help companies streamline vendor relationships, manage lengthy sales cycles, […]
5 best CRMs for investment banking businesses in 2025
Investment banking operates in a fast-paced environment where relationship management, deal tracking, and regulatory compliance determine success. Investment banks face rapid market changes and growing client demands, increasing regulatory demands, and the need to manage intricate client relationships that traditional spreadsheets and generic tools simply cannot handle effectively.