5 best email marketing tools for property management businesses in 2025
Property management companies are tasked with marketing to multiple distinct audiences simultaneously. While prospective tenants need nurture campaigns showcasing available units, property owners expect market insights and portfolio performance updates — all requiring different messaging, timing, and tone. Email marketing tools for property management solve this multi-audience marketing challenge through advanced segmentation and automation that […]
12 best email marketing tools for accounting firms in 2025
Email marketing for accounting firms comes with unique challenges. You’re dealing with strict compliance requirements, seasonal workload swings during tax season, complex financial information that needs to be communicated clearly, and client relationships that can span decades.
Marketing is removing barriers: Lessons from a destination marketing expert
If you think balancing your content calendar and your Monday meetings is too much, imagine if you also had to factor in superstition, literal witch trials, and being a magical mecca for millions.
The buyer persona gap that’s costing you customers and making your marketing less authentic [+ the fix]
Buyer personas are a foundational component of many brands’ marketing strategy. Personas often serve as a blueprint that guides marketing campaigns, customer journeys, and even product development.