59 TikTok Stats to Know in 2025
Despite TikTok’s uncertain future and mysterious algorithm, there’s a lot of data about the platform and its users that marketers can use to refine their strategies.
Lead Generation Strategies to Start Attracting Business Leads the Inbound Way
Lead generation is essential for growing any business, but I can’t stand those telemarketing calls that interrupt dinner. I cringe every time my phone rings mid-meal, and, let’s face it, those calls never seem to connect with real leads because I’m almost never interested in what they’re selling. I prefer a more strategic, customer-friendly way […]
7 Brands That Got Inclusive Marketing Right
“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to me several times over the course of the last few weeks as I’ve interviewed various people on the topic of accessibility. And each time I heard it – I found myself thinking about that statement […]
Marketing Like a Castaway
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale.
How to Create an Anchor Link to Jump to a Specific Part of a Page
When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics […]
PowerPoint Tips to Present Like a Pro [Expert Advice & Free Templates]
If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day. But it’s okay… I’ve been there too. As a writer with extremely average design skills, creating great presentations can sometimes feel like an insurmountable task. The storytelling […]
7 Essential Landing Page Elements You Need to Have
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.
How to Launch a Successful Email Marketing Campaign: Tips + Data from an Email Marketer
At the start of my marketing career, I managed two small email lists — one for my beauty blog and another for a literary magazine — and this experience was my first ample glimpse into growing a business. This email marketing guide stems from those early days, when I quickly discovered why marketers are so […]
I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With […]
TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with three acronyms: TAM SAM SOM. Calculating your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) can be helpful beyond the […]