AI can boost conversions from your web page — HubSpot’s CMO shows you how [tutorial]
Look, we‘ve all been there — you know your website could be converting better, but figuring out exactly what to fix feels like solving a Rubik’s cube blindfolded. You‘re running A/B tests, analyzing heat maps, and guessing at what’s actually going to move the needle.
41 Instagram features, hacks, & tips everyone should know about [new data]
I’ve been in content marketing for about eight years, and I’ll tell you this golden nugget of truth for free: You can’t cheat your way to success in this game. And that’s especially true regarding marketing on a highly visual platform like Instagram.
Social media image sizes (2025 update) for every platform
When clients first started asking me to handle their social media, I figured the image part would be easy. Create one clean graphic, upload it across platforms, and the tools would adjust everything automatically. Boy, was I wrong. Between cropped headers, stretched thumbnails, and text that disappeared on mobile, it didn’t take long to realize […]
Discrepancies experienced by Black content creators [new data + expert insights]
Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your success. This piece is […]
36 landing page examples + conversion secrets from HubSpot strategists
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert well — which is exactly what these landing page examples do.
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some of my colleagues at HubSpot, and they say they’ve found workflows that maximize their productivity, save time, and act as the perfect automated assistant. If you‘re looking for workflows that make your work life easier, you’ve come […]
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s infamous Black Friday 2015 catastrophe happened during my first week: Our website crashed on one of the busiest shopping days of the year.
Deep research in content marketing: Using ChatGPT, Gemini, and Perplexity for strategy
Since late 2024, major players in the chatbot game have been rolling out a deep research feature designed to provide what they call “expert-level analysis.” With a focus on multi-step research tasks and more source transparency, this new capability promises to deliver data-rich reports with applications in a variety of industries. Let’s explore what […]
What you're doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.
Behind the Viral Post Generator: How I reverse-engineered LinkedIn virality (and went viral myself)
LinkedIn is full of narcissists, and I have the data to prove it.