7 Brands That Got Inclusive Marketing Right
“Everyone at some point in their lives, will be impacted by disability.” That was a sentiment that was communicated to me several times over the course of the last few weeks as I’ve interviewed various people on the topic of accessibility. And each time I heard it – I found myself thinking about that statement […]
Marketing Like a Castaway
Here’s a hint as to the identity of today’s master in marketing: When I asked what his pie-in-the-sky marketing dream was, he sighed like Ahab hunting the white whale.
How to Create an Anchor Link to Jump to a Specific Part of a Page
When I’m reading a blog post or a long web page, one of my favorite things to do is jump to a specific section that I want to read first. This is made possible thanks to anchor links. Want to see what I mean? Scroll to the table of contents below. Each of the topics […]
PowerPoint Tips to Present Like a Pro [Expert Advice & Free Templates]
If you’re here because you’re wondering how to make a good PowerPoint, you’re in the right place. Let’s just hope it’s not the night before the big day. But it’s okay… I’ve been there too. As a writer with extremely average design skills, creating great presentations can sometimes feel like an insurmountable task. The storytelling […]
7 Essential Landing Page Elements You Need to Have
Landing pages are one of the most important elements of lead generation. But they’re only effective if you know what to put on a landing page to begin with.
How to Launch a Successful Email Marketing Campaign: Tips + Data from an Email Marketer
At the start of my marketing career, I managed two small email lists — one for my beauty blog and another for a literary magazine — and this experience was my first ample glimpse into growing a business. This email marketing guide stems from those early days, when I quickly discovered why marketers are so […]
I Asked Experts About Improving Keyword Rankings — Here Are Their Tips
I’ve been in content marketing for over a decade, and let me say that it’s never been this hard to rank highly in search. The reason is that there’s a lot of content out there — Google says that it indexes “hundreds of billions of webpages,” which take up over “100,000,000 gigabytes in size.” With […]
TAM, SAM & SOM: What Do They Mean & How Do You Calculate Them?
As a marketer, I often find myself sitting down at my desk with a calculator to do some basic math. And most of the time, I’m in a kerfuffle with three acronyms: TAM SAM SOM. Calculating your total addressable market (TAM), serviceable addressable market (SAM), and serviceable obtainable market (SOM) can be helpful beyond the […]
Marketing Budget: How Much Should Your Team Spend in 2025? [By Industry]
As a marketer, I’ve learned firsthand that developing a marketing budget is a critical component of any marketing strategy. Unfortunately, figuring out exactly how much your team should spend can be no small challenge. In this blog post, I’ll share some helpful marketing budget templates. I’ll also share what a marketing budget is, why you […]
How to Create a Successful Marketing Campaign [Strategies, Data, + Examples]
From P&G’s “Thank You, Mom” to Dos Equis’s “Most Interesting Man in the World,” marketing campaigns have a way of sticking with us. I find that the best types of marketing campaigns have a long shelf life — sticking in my brain for years, decades even (Sarah McLaughlin’s tear-jerking “Arms of an Angel” ads for […]