Personalized experiences: Why I love them (+ brand examples)
Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by […]
How to leverage the 5 stages of the customer buying cycle for more sales
Optimizing the customer buying cycle is primarily about being at the right place, at the right time. This is something I’ve learned over the last 6+ years of running my own business. Recently, I reached out to one of the leading AI companies that secured VC funding. I really wanted to cooperate with them, so […]
11 helpful resources for improving your business skills
It doesn’t matter if you’re an entrepreneur, founder, director, or an employee working within an organization, knowing how to improve business skills will greatly impact your career success. There‘s a lot that goes into becoming more business-savvy, whether it’s learning the “softer” skills (like people management, communication, and public speaking) or mastering the “hard” skills […]
How to hire and manage a remote digital marketing team
The world of hiring and managing remote marketing teams is still changing. You would think that every kink in this process was resolved in 2020, but technology and workers continually evolve. This forces managers to continually update their process for finding and retaining the best marketing talent. I’ve been a remote digital marketer for years […]
Mastering Social Media for Nonprofit Promotion: Insights and New Data from Experts
I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses, nonprofits don’t sell products or services. You have to rethink your approach and simultaneously evoke compassion in your followers, increase their count, and make donors believe in your noble cause. […]
AI agents for social media: How to use them right now + what you can expect in the future
I was running social media for an organization when TweetDeck hit the market. That dashboard with mentions, DMs, lists, and trends was the neatest piece of technology. I left it running in a tab 24/7 in between using it to plan our posts and stay abreast of our audience’s needs.
The Top 4 Roadblocks to Your Team’s Productivity and How AI Can Solve Them, According to Asana’s Head of Corporate Marketing
Here’s what a typical Monday morning looks like for me: I open my computer and see a few Slack messages about a campaign I’m launching on Tuesday. After answering those, I check my inbox and find I’ve been tagged in some slides for that same campaign. Once I’m done responding, I hop on a Zoom […]
AI agents for marketing — I talked to experts about the benefits
I love the Back to the Future series, especially Part II where we see “the future.” Of course, the most famous part of our promised 2015 was the Mattel Hoverboard. A decade later, and I’m still waiting to glide down the sidewalk on my hoverboard. The pattern of excitement, overpromising, and then reality isn’t relegated […]
Social media platforms marketers should watch in 2025
Three years ago, if you’d asked Kasey Brown, founder and CEO of Different Breed Media, she’d tell you scheduling one post to identically populate across the gamut of social media platforms was a smart, time-saving strategy. But in 2025, that won’t fly. “These platforms are becoming more sophisticated in their own ways,” says Brown. That […]
How to use buyer journey keyword research to unlock SEO-generated revenue
I know the impact of ignoring buyer’s journey keywords all too well. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The graph on Google Search Console was trending strongly up. The problem? I couldn’t quantify a single sale from two million visitors. I […]