How Heike Young Uses Humor to Transform B2B Marketing
It’s rare that a B2B marketer is funny on LinkedIn.
Customer Experience & Marketing: Why CX Matters More Than Any Other Marketing KPI Right Now
I’m fortunate to work on exciting marketing campaigns for fantastic Nickelodeon and Paramount+ titles. But I never forget that customer experience and marketing go hand-in-hand — everything I plan and execute is to fulfill customer wants and needs. After all, Fluent Support stated that 89% of companies will compete primarily on customer experience by 2025. […]
The 7 Types of Social Media and Pros & Cons of Each (Research)
As a former journalist, I spent years digging through social media feeds to write juicy stories. Now, as HubSpot’s go-to for all things social, I stay ahead of every single trend. Literally, nothing flies under my radar. On top of that, as a millennial who grew up online, this isn’t just what I do — […]
What Is a Competitive Analysis — and How Do You Conduct One?
Competitive analysis is a critical component of any business strategy — whether you’re a small business owner or competing with global brands. A competitive analysis report is the key to understanding your brand’s position in the market. Its purpose is to map competitors’ strengths and weaknesses, identify your own, and discover growth opportunities for your […]
29 of My Favorite Visual Content Creation Tools
Visual content, be it video, infographics, photos, or some secret fourth thing, is a must-have in any marketing campaign. But, if you struggle to edit visuals or coordinate elements like colors and fonts, creating visual content for your brand can seem daunting. If that‘s the case, I’ve been in your shoes before. To help you […]
The HubSpot Blog's TikTok Marketing Report: Insights from 1,000+ Social Media Marketers
I first downloaded TikTok during college to scroll through comedy and pop culture discourse. But then, as I grew as a marketer, I started seeing some serious potential everywhere. And I’m not the only one who noticed.
How to Use Facebook for Business: 25 Facebook Marketing Tips & Tricks
Facebook was born in 2004, and since then, countless other platforms have entered the social media arena. Still, it’s prevailed as a powerful marketing outlet — though exactly how to use Facebook for business has changed drastically. The phrase “Facebook is dead” can incite an instant debate amongst marketers. Facebook is a lot of things […]
Gated Content: What Marketers Need to Know [+ Examples]
Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.
Maximizing Cost Per Acquisition (CPA) — Here’s What Experts Have to Say
In the paid acquisition world, clicks on your ads can seem like the holy grail. But to accurately measure my content’s converting capabilities, I’ve found cost per acquisition (or CPA) to be a much more valuable metric. If you really think about it, clicks only tell you if people arrive at your content — not […]
The Best AI Tools on the Market for Productivity and Audience Growth, as Tested by HubSpot’s SVP of Marketing
2024 was the year of AI tools. Thousands of new apps launched — some just photo generators and gimmicks, others much more useful. What stood out to me were the tools that actually helped you get things done.