AI with Agency: How Autonomous Agents Solve Business Problems & Improve Customer Experience
When you hear the word agent, what do you think of? A real estate agent, an insurance agent, or even an FBI agent? Far beyond an assistant following rote instructions, an agent has the power and ability to make things happen on your behalf. Wouldn’t it be great if we had technology that could carry […]
Brand Building Brilliance from Best Buddies
Before this week’s master found her path to the nonprofit sector, she worked with big brands like Pepsi, Frito-Lay, and FedEx. And even founded her own small business clothing line.
Why Liquid Death Killed UK Expansion (+What Global Brand Builders Can Learn)
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.
LinkedIn Leads: Secrets from a LinkedIn Marketing VP
Welcome to HubSpot’s Expert Edge Series, where we interview top execs at major brands to explore their perspectives on the latest trends, challenges, and opportunities shaping the industry.
How to Do Keyword Research for SEO — Everything I Learned as a HubSpot Marketer
Keyword research is one of the few things in SEO that hasn’t changed. No matter how many algorithm updates Google rolls out, understanding how to find and target the right keywords is non-negotiable if you want your content to rank. If you’re an inbound marketer trying to get your site in front of the right […]
How Customer Journey SEO Turns Clicks Into Conversions
Before you decide what to buy, you probably decide where to shop — which means turning to your favorite search engine. With online searches dominating as the starting point of most purchases, customer journey SEO is now mission-critical for every business. I honestly can’t remember the last time I made a purchase without some online […]
Ecommerce Customer Journey Mapping — How to Set Potential Shoppers Up to Buy [Tips & Template]
Whether you’re running an online store or managing marketing campaigns for an ecommerce brand, it’s worth your while to invest time and energy in creating an ecommerce customer journey map. Ecommerce journeys may be faster than typical B2B buying cycles, but they still involve multiple customer touch points. Understanding the stages of your buyer’s journey […]
Stop Measuring These Vanity Metrics in Your Marketing Campaign
In 2021, I was put in charge of a literary blog’s marketing campaign. The blog was racking up page views, yet none of those visits were turning into product sales. It felt frustrating watching the numbers climb without any real impact. After about three months, I realized that I was chasing a vanity metric (page […]
Lead Scoring Explained: How to Identify and Prioritize High-Quality Prospects
One of the hardest tasks in sales is figuring out who‘s really interested in your product versus who’s just a tire-kicker. While you’re talking to time wasters, your competition could be snapping up your best leads — that’s where lead scoring comes in. In this article, I’ll share lead scoring models for you to consider, […]
30 Brand Style Guide Examples I Love (for Visual Inspiration)
Building a strong, recognizable brand starts with a well-crafted style guide. This essential playbook ensures that everyone — designers, marketers, web developers, community managers, and product packaging teams — presents a unified and consistent brand image. The most memorable brands stick with us because they use the same logos, fonts, colors, and imagery repeatedly. Over […]