30 Brand Style Guide Examples I Love (for Visual Inspiration)
Building a strong, recognizable brand starts with a well-crafted style guide. This essential playbook ensures that everyone — designers, marketers, web developers, community managers, and product packaging teams — presents a unified and consistent brand image. The most memorable brands stick with us because they use the same logos, fonts, colors, and imagery repeatedly. Over […]
Reddit Marketing — How to Make Content Niche Audiences Actually Engage With
I spend an embarrassing amount of time on Reddit. As a content strategist for B2B SaaS companies, Reddit marketing should be the last thing on my mind — Redditors have a sixth sense for marketing and a hair-trigger for downvotes. My Reddit homepage is a mishmash of everything that interests me: Deep dives into project […]
49 Call-to-Action Examples You Can't Help But Click
As a consumer, I often feel overwhelmed by the sheer number of brands trying to get me to try their service or purchase a product. However, as a marketer, I can recognize that the best call-to-action examples are the ones that give me a reason to take that step — either by offering me something […]
Who Uses Reddit Anyway? A Deep Dive Into Reddit Users and What They Think of Marketing
The internet is full of opinions. But if you want to know what people really think — about products, brands, trends, or industries — Reddit is where you’ll find the unfiltered truth. Since 2005, Reddit has been the place for honest, no-holds-barred recommendations — whether brands like it or not. As one of the most […]
What Is a Marketing Plan & How to Write One [+ Examples]
I’ve found that an airtight marketing plan is the key to going from strategic vision to measurable goal. If you’re wondering what goes into a marketing plan or why you need one, this is the place to start. Below, I’ll walk you through how to write a marketing plan, the different types you can create, […]
22 of My Favorite Sample Business Plans & Examples For Your Inspiration
I know firsthand that staring at a blank page is the hardest part of writing a business plan. Whether you’re launching a new venture or refining an existing one, having a roadmap is key. But, figuring out where to start? That’s another story. To get over the hump, I recommend looking at real business plan […]
The HubSpot Blog's 2025 Social Media Marketing Report: Data from 1100+ Global Marketers
January 18th, 2025, was a dark day for many in the United States. TikTok was banned, sending brands and users into turmoil — and then it resurrected about 12 hours later. The social media saga spanned years, starting in 2020, and held the attention of global audiences, only to be more smoke than fire (at […]
Cultural Marketing: What It Is & How to Do It The Right Way [According to Experts]
As a recent Philadelphian, I love that I live in a city teeming with diversity. As a result, many local businesses dabble in cultural marketing to appeal to as many residents as possible and show how inclusive their products and services are. Whether coffee shops like The Monkey & The Elephant host various Black history-themed […]
Everything You Need to Know About the Principles and Types of Design
A basic grasp of design principles is useful for any marketer — maybe you’re part of a scrappy DIY team and need to do your own design, or maybe you just want a better understanding of what your in-house design team is up to.
Reddit's Growth Advisor on Finding Your Vertical-Specific SEO Strategy
Once upon a time, SEO was just SEO. (Cue Mr. Incredible meme.) Whether you were a billion-dollar national brand or a teen with a Spice Girls Tumblr, you played the same game: Trying to get your page in those ten blue links.