Navigating Global Expansion: What Brands Can Learn from Liquid Death's UK Exit
When Liquid Death, the edgy, death-metal-themed water brand that took American social media by storm, announced it was pulling out of the UK market, marketing Twitter(X) erupted with hot takes.
How Conversion Funnels Create a Better Customer Journey [+ Tips to Optimize Yours]
Conversion funnels are a fundamental concept in sales and marketing. Personally, I like to visualize the funnel as that big scary slide you wanted to try as a kid. You saw your friends whizzing down, which sparked your interest. You watched how much fun they were having, doing your research. And then the benefits of […]
10 Excellent Examples of Video Marketing on Facebook
For my company’s video marketing campaigns, Facebook is a natural choice. As the second-most widely used social media, the company inspires confidence and excels in audience targeting, reach, and cost efficiency. However, it does take some strategy to make sure your videos land. A quality video marketing campaign on Facebook can strengthen your brand and […]
How to Use Claude to Create a Virtual Assistant (in Under 10 Minutes)
Who wouldn’t want their own personal executive assistant? Sounds pretty awesome, right?
3 Short-Form Video Trends Marketers Should Watch in 2025 [New Data]
In the 2025 HubSpot State of Marketing Report, we found that short-form video remains king. It‘s the top-performing content marketers are using, and it’s set to grow in 2025. No surprise there — short-form videos are everywhere. Even Google is testing a short-form video tab to boost its short-form content. So, how can you tap […]
11+ Real-World AI Agent Examples
AI agents are like the backstage crew at the concerts we attend: Operating independently on the backend to deliver a smooth experience on the user end.
Morning Brew's Co-Founder on The Three Channels That Will Win 2025 (Plus, How to Craft a Voice That Stands Out)
All I have to show from my college days is a questionably long Facebook album titled “For the Nights I’ll Never Remember, and the People I’ll Never Forget.”
15 Best Social Media Organization Tips and Tricks for Managers
To industry outsiders, social media management is a fun and carefree job, but those of us who have had boots on the ground know differently. Sure, there are exciting, creative tasks, but there’s also strategy, analysis, and near-constant monitoring and engagement. There’s planning and publishing, and sometimes even public relations fires to put out. Social […]
How to Create the Perfect Marketing Timeline [Template + Examples]
Creating a marketing project timeline template where everyone knows what they’re working on (and when it’s due) can help ward off campaign scope creep and nail those important deadlines.
How to Create a Complete Marketing Strategy [Data + Expert Tips]
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses say they lack confidence in their marketing strategies. To stay consistent and see powerful results, […]