How to Create the Perfect Marketing Timeline [Template + Examples]
Creating a marketing project timeline template where everyone knows what they’re working on (and when it’s due) can help ward off campaign scope creep and nail those important deadlines.
How to Create a Complete Marketing Strategy [Data + Expert Tips]
As a marketer, I know that a marketing strategy is essential to nurture future clients, improve my business’s bottom line, and increase the ROI of my efforts. But that doesn’t mean it’s easy — 74% of small and medium businesses say they lack confidence in their marketing strategies. To stay consistent and see powerful results, […]
The Best Times to Post on Social Media in 2025 [New Data]
As a social media marketer or someone trying to build your social media presence, you know that it isn’t enough just to post new content — the times you post also play a crucial role. But trying to determine the best times to post to social media can sometimes feel like throwing a bunch of […]
Best Social Media Marketing Courses to Take Online [Free & Paid]
I love that I can learn any skill, at any time thanks to the internet. As someone who’s worked in content for nearly a decade, I know firsthand how important it is to stay ahead of social media trends — platforms evolve, algorithms shift, and what worked last year might not work today. That’s why […]
How to Develop a Content Strategy in 7 Steps (From Start to Finish)
Whether you‘re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan and make sure it’s innovative and engaging for your prospects and customers.
20 Digital Marketing Ebooks to Add to Your Reading List
As a content marketer and general marketing enthusiast, I’ve read countless physical books on digital marketing. Unfortunately, physically printed digital marketing books can quickly become obsolete, which is why I’ve turned to digital marketing ebooks. Don’t get me wrong, I will always read physical books when it comes to evergreen marketing topics. However, when it […]
RFP: How to Write a Strong Request for Proposal [Examples & Template]
If I was reading a post about request for proposals (RFP), I’d want to get to the point … and fast.
Data Visualization: Tips and Examples to Inspire You
I often find raw data overwhelming — endless rows of numbers can be hard to decipher. That’s why I love data visualization; it transforms complex figures into clear, intuitive charts that help me quickly spot trends and understand the story behind the numbers. Visual charts and graphs not only save me precious time but also […]
The Email Marketing Strategies Beyoncé, Royal Caribbean, and Sprinkles Cupcakes Use to Boost Conversions and Loyalty
Email newsletters are all the rage these days, with some popular publications having hundreds of thousands of engaged subscribers. I’ve been learning a lot more about newsletters lately, and was especially curious about how successful newsletters think about and go about attracting and retaining a diverse audience. So in this episode, I sat down with […]
Top Marketing Channels in 2025 — Here’s What Your Team Needs to Master [Data]
From short-form videos to SEO to influencer marketing, today’s marketers have more marketing channels to choose from than ever before. When it comes to identifying which channels to focus on, it all comes down to your specific company, product, and target market. But I know firsthand how helpful it is to see how your fellow […]